Meet Jean Hanson
In my wildest dreams, I wouldn’t have imagined I’d be helping small business owners create marketing systems for their business, but here I am, doing just that. And I couldn’t be happier!
After a 30 year career in business, I’ve certainly learned a thing or two about marketing. But marketing has evolved dramatically over the past 10 years, and most small business owners simply can’t (or don’t want to), keep up with all the changes.
I, on the other hand, love to learn new and innovative marketing strategies that actually work, which is why being a Duct Tape Marketing Consultant is a perfect fit – it simply resonates with me and with most people that learn the system. But it’s not all about “new and innovative” strategies…it’s about creating systems that work, and it’s about Strategy before Tactics. But before I dive into a lesson on all the great things you’ll learn here, let me tell you more about my story.
About 27 years ago, my husband Steve and I started a commercial cleaning company in Boise, Idaho. After working part time in the business for several years as I continued my retail management career, I finally made the leap to running the business full time with Steve. After 15 years we sold the business and moved back to the Midwest where our family was.
Steve wanted to start another cleaning company but I had other things in mind so we set out to do both. I was totally enamored with anything to do with the Internet, so in 2002, I started my virtual assistant business after training with AssistU, where you’ll find the world’s best virtual assistants. In fact, I loved it so much I became a trainer of the program.
As my online journey continued and the cleaning business started growing, I found myself interested in leveraging what we’d learned in the cleaning industry by creating a much needed online portal for commercial cleaning business owners. Hence, The Janitorial Store was launched in 2005. It became so popular that residential cleaning business owners joined, looking for more information for their type of business, which is why we launched MyHouseCleaningBiz.com in 2009.
Because of the success of the online business portals, I found less time available to serve my virtual assistant clients so I decided to let that business go and focus all my time on the membership sites. It’s at that time we also decided to sell the cleaning business so we could create a new lifestyle that included travel and more time with family. We now work solely on our online businesses.
I’m very proud to serve on the Board of Directors of Cleaning for a Reason, a non-profit foundation that provides free cleaning for women undergoing cancer treatment. We currently have over 1,000 residential cleaning businesses around the U.S. and Canada that provide the cleaning services. Our greatest need is for more cleaning services to get on board so we can serve more women. We also have a program for commercial cleaning companies who are interested in supporting the cause. So if you know anyone in the cleaning industry that might be interested in helping, please have them contact me.
So why Duct Tape Marketing? I’ve been familiar with John Jantsch’s work since my virtual assistant days back in the early 2000’s. His common sense approach has always resonated with me, and I’m thrilled to have been accepted as an Authorized Consultant of his amazing marketing programs.
I look forward to working with not only commercial and residential cleaning company owners, but with small business owners and managers around the Twin Cities area.