What You’re NOT Doing on Google My Business is Costing You Leads

If you’re not managing your Google My Business (GMB) information correctly, you could be missing out on thousands of fresh leads for your cleaning business. GMB is the free listing Google offers to all businesses in order to provide helpful results for search engine users. GMB drives traffic because of its integration with all aspects of Google, which handles 63.5% of all search queries. These local searches cause 50% of mobile users to contact a business within 1 day. The goal of fully utilizing your GMB page is to show up in the Google map results and ultimately in one

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Effective SEO Guide for Your Cleaning Business

In the past, consumers interested in hiring a cleaning business would just consult family members, friends, neighbors, and even the yellow pages. SEO was just a collection of letters, nothing more. Now? The internet has bumped these previously trusted sources lower down the list. 97% of consumers read online reviews for local businesses before they choose a service provider— 12% search for local businesses online daily. The last place a consumer would search would be the yellow pages (if they even have a phone book in the house). They head straight to the internet. If you’ve got an online presence,

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Top 5 Tools to Boost Your Social Media Productivity

Social media has become a big part of any business’s marketing strategy, and ensuring that you’re achieving maximum social media productivity is key to the success of your strategy. Why? Well, you’ve probably heard the phrase, “Meet the people where they are.” Now, people are on Facebook, Twitter, Instagram, LinkedIn, Pinterest… you get the idea. However, keeping up with several different social media platforms is challenging at best— it’s a lot of extra time and energy, and at some point you’ll probably wonder if it’s worth it. Don’t throw in the towel! There are tools that can make running a

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Tracking Phone Leads to Increase Lead Conversion

As a small business owner, you recognize that lead conversion is important. In fact, you’re probably using a number of methods for tracking phone leads. Are any of these methods giving you the answers you’re seeking? When you get a call about your services, you’re obviously delighted, but wouldn’t it be nice to know how the caller got to you? Was it via Google or through another channel? You know you need leads, but how do you track them? Tracking phone leads will help you improve the quality of your marketing strategy; you can focus your efforts on the channels that

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Marketing Plan to Increase Your Customer Base Quickly

Your business started strong, but as time passes, you find that the same old marketing techniques you’ve been using no longer work to increase your customer base. Maybe you faithfully attend your BNI chapter meetings in hopes of reaping in referrals, but they’re just not rolling in. Or perhaps you started out with solid marketing practices, but as you got busy, they fell by the wayside, as did the growth of your business. How can you get yourself back in the groove, and improve your marketing techniques to attract new customers immediately? Fortunately, we’ve got some tips for improving your

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5 Personal Branding Mistakes You Don’t Want to Make on LinkedIn

Personal branding mistakes are very difficult for people to recover from in the age of the internet. Once something’s been posted online, it’s nearly impossible to erase. Your own personal brand is more important now than ever before. Get it right, and you will create a positive image of yourself that will help you stand out from the crowd, convey excellence and value, and kickstart lasting relationships with prospects and clients. Get it wrong? You’ll create a negative image of yourself that will make you stand out for all the wrong reasons. Or, even worse, you won’t stand out at all. The good

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How to Build a Successful Personal Brand on LinkedIn

Everyone has a personal brand, whether they know it or not. The things that you’ve said or done have created an image of who you are, and the manner in which other people perceive this image defines your level of success and your influence. In the business world, you know initial impressions are vital, but your actions and your appearance after that first impression are just as important. But can you control the perceptions of other people? Sure you can. Think about the image that celebrities convey to the public. Do you think Lady Gaga dresses up in 10 inch heels

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5 Word of Mouth Marketing Strategies for Your Local Business

Word of mouth marketing has always been a cornerstone of a business’s marketing plan. When a person is looking for a new service provider, they often consult their friends and neighbors, or they search for reviews on the internet. Nothing sells a business better than a recommendation from a real human being. According to Forbes Magazine, recommendations are the number one driver of consumer purchases. No matter what stage of the purchase decision-making process a person is in, the suggestions of family and friends will often trump even advice from experts. How can you use this information to help your

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Boost Your Brand Image with Online Video

Did you know that 55% of people watch online videos each and every day? Video has become a major marketing tool for small business owners, and incorporating video onto your company website can yield big results. And there are several things you can do to boost your brand with online video. Today I will share some tips and tricks that can help build your business and attract new customers time and time again. So, how do business owners use online video for branding? And how can you effectively incorporate those videos to get the best results possible? Here is everything that you

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30 Effective Offline Marketing Strategies for Local Businesses

Nearly every business owner realizes the importance of an online presence. Local SEO is an important way to get your business in front of customers, but we don’t want to forget about offline marketing strategies. Although this offline marketing has seemed to go by the wayside, it still has its place when you need to drum up new business or simply spark new interest with old business contacts. If you’re looking for offline marketing strategies, these 30 ideas can be effective for your business: 1. Local Networking Groups Local networking groups can be a goldmine when it comes to meeting new connections,

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