Tracking Phone Leads to Increase Lead Conversion

As a small business owner, you recognize that lead conversion is important. In fact, you’re probably using a number of methods for tracking phone leads. Are any of these methods giving you the answers you’re seeking? When you get a call about your services, you’re obviously delighted, but wouldn’t it be nice to know how the caller got to you? Was it via Google or through another channel? You know you need leads, but how do you track them? Tracking phone leads will help you improve the quality of your marketing strategy; you can focus your efforts on the channels that
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Marketing Plan to Increase Your Customer Base Quickly

Your business started strong, but as time passes, you find that the same old marketing techniques you’ve been using no longer work to increase your customer base. Maybe you faithfully attend your BNI chapter meetings in hopes of reaping in referrals, but they’re just not rolling in. Or perhaps you started out with solid marketing practices, but as you got busy, they fell by the wayside, as did the growth of your business. How can you get yourself back in the groove, and improve your marketing techniques to attract new customers immediately? Fortunately, we’ve got some tips for improving your
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5 Personal Branding Mistakes You Don’t Want to Make on LinkedIn

Personal branding mistakes are very difficult for people to recover from in the age of the internet. Once something’s been posted online, it’s nearly impossible to erase. Your own personal brand is more important now than ever before. Get it right, and you will create a positive image of yourself that will help you stand out from the crowd, convey excellence and value, and kickstart lasting relationships with prospects and clients. Get it wrong? You’ll create a negative image of yourself that will make you stand out for all the wrong reasons. Or, even worse, you won’t stand out at all. The good
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How to Build a Successful Personal Brand on LinkedIn

Everyone has a personal brand, whether they know it or not. The things that you’ve said or done have created an image of who you are, and the manner in which other people perceive this image defines your level of success and your influence. In the business world, you know initial impressions are vital, but your actions and your appearance after that first impression are just as important. But can you control the perceptions of other people? Sure you can. Think about the image that celebrities convey to the public. Do you think Lady Gaga dresses up in 10 inch heels
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5 Word of Mouth Marketing Strategies for Your Local Business

Word of mouth marketing has always been a cornerstone of a business’s marketing plan. When a person is looking for a new service provider, they often consult their friends and neighbors, or they search for reviews on the internet. Nothing sells a business better than a recommendation from a real human being. According to Forbes Magazine, recommendations are the number one driver of consumer purchases. No matter what stage of the purchase decision-making process a person is in, the suggestions of family and friends will often trump even advice from experts. How can you use this information to help your
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Boost Your Brand Image with Online Video

Did you know that 55% of people watch online videos each and every day? Video has become a major marketing tool for small business owners, and incorporating video onto your company website can yield big results. And there are several things you can do to boost your brand with online video. Today I will share some tips and tricks that can help build your business and attract new customers time and time again. So, how do business owners use online video for branding? And how can you effectively incorporate those videos to get the best results possible? Here is everything that you
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30 Effective Offline Marketing Strategies for Local Businesses

Nearly every business owner realizes the importance of an online presence. Local SEO is an important way to get your business in front of customers, but we don’t want to forget about offline marketing strategies. Although this offline marketing has seemed to go by the wayside, it still has its place when you need to drum up new business or simply spark new interest with old business contacts. If you’re looking for offline marketing strategies, these 30 ideas can be effective for your business: 1. Local Networking Groups Local networking groups can be a goldmine when it comes to meeting new connections,
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How to Optimize YouTube Videos for Local SEO

Did you know that YouTube is the second-largest search engine behind Google? But only 5% of small businesses use YouTube videos for marketing. That means it’s very likely your competitors are not using YouTube either, which is good news for you! But if you want to start leveraging video in your marketing strategy, you must know how to optimize your YouTube videos for local SEO. When people think about “local SEO”, optimizing their website comes to mind first. And it is definitely required if you want your local target market to find you online. If business owners aren’t implementing some
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Marketing Differentiation: Are You Making This Mistake?

Have you embraced the idea that having an ideal client is vital to your business success? If you answered, “Yes,” you’ve set yourself ahead in the race for more customers. But that’s just the first step. Marketing differentiation is critical to achieving success for your small business. A solid marketing strategy requires knowing both your ideal client and what you do differently from most of your competitors. It takes courage to narrowly define one target market and focus on meeting its needs before adding another ideal client profile. Despite this often-ignored advice, most small business owners find this the easiest of the
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Using Psychology To Convert More Leads

The Psychology Of Lead Conversions If you want to convert more leads you need to more than just examining analytics and conversion funnels. Buyers are complicated individuals who use complicated psychology – whether they know it or not – to make decisions about what they do, or don’t, buy. Below, we examine the psychological process that buyers go through and provide buyer-friendly psychological strategies and tips to improve your lead conversions. Knowing Your Audience: What Kind of Buyers Are Out There? It is generally believed that there are three kinds of buyers: tightwads, spendthrifts, and the average buyer. Tightwads are unlikely to
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