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Local Services by Google – Lead Generation for House Cleaning Companies

  • Forget the phone book. Most people start their search for a housecleaning company online. To stay competitive in today’s environment, it’s essential to have a strong online presence and to be sure your company is among the top results in a search for “house cleaning” in your city. One way to boost your search results is using Google’s Local Services ads, a newer tool from the search-engine giant. These ads, which appear at the top of search listings, display a…
    Google-My-Business

    What You’re NOT Doing on Google My Business is Costing You Leads

  • If you’re not managing your Google My Business (GMB) information correctly, you could be missing out on thousands of fresh leads for your cleaning business. GMB is the free listing Google offers to all businesses in order to provide helpful results for search engine users. GMB drives traffic because of its integration with all aspects of Google, which handles 63.5% of all search queries. These local searches cause 50% of mobile users to contact a business within 1 day. The…
    SEO Guide

    Effective SEO Guide for Your Cleaning Business

  • In the past, consumers interested in hiring a cleaning business would just consult family members, friends, neighbors, and even the yellow pages. SEO was just a collection of letters, nothing more. Now? The internet has bumped these previously trusted sources lower down the list. 97% of consumers read online reviews for local businesses before they choose a service provider— 12% search for local businesses online daily. The last place a consumer would search would be the yellow pages (if they…
    Social Media Productivity Tools

    Top 5 Tools to Boost Your Social Media Productivity

  • Social media has become a big part of any business’s marketing strategy, and ensuring that you’re achieving maximum social media productivity is key to the success of your strategy. Why? Well, you’ve probably heard the phrase, “Meet the people where they are.” Now, people are on Facebook, Twitter, Instagram, LinkedIn, Pinterest… you get the idea. However, keeping up with several different social media platforms is challenging at best— it’s a lot of extra time and energy, and at some point…
    Tracking phone leads to increase Lead Conversion

    Tracking Phone Leads to Increase Lead Conversion

  • As a small business owner, you recognize that lead conversion is important. In fact, you're probably using a number of methods for tracking phone leads. Are any of these methods giving you the answers you're seeking? When you get a call about your services, you're obviously delighted, but wouldn't it be nice to know how the caller got to you? Was it via Google or through another channel? You know you need leads, but how do you track them? Tracking phone…
    Marketing plan for quick results

    Marketing Plan to Increase Your Customer Base Quickly

  • Your business started strong, but as time passes, you find that the same old marketing techniques you've been using no longer work to increase your customer base. Maybe you faithfully attend your BNI chapter meetings in hopes of reaping in referrals, but they're just not rolling in. Or perhaps you started out with solid marketing practices, but as you got busy, they fell by the wayside, as did the growth of your business. How can you get yourself back in…
    Personal Branding Mistakes are easily avoided

    5 Personal Branding Mistakes You Don’t Want to Make on LinkedIn

  • Personal branding mistakes are very difficult for people to recover from in the age of the internet. Once something's been posted online, it's nearly impossible to erase. Your own personal brand is more important now than ever before. Get it right, and you will create a positive image of yourself that will help you stand out from the crowd, convey excellence and value, and kickstart lasting relationships with prospects and clients. Get it wrong? You’ll create a negative image of yourself that will…

    How to Build a Successful Personal Brand on LinkedIn

  • Everyone has a personal brand, whether they know it or not. The things that you’ve said or done have created an image of who you are, and the manner in which other people perceive this image defines your level of success and your influence. In the business world, you know initial impressions are vital, but your actions and your appearance after that first impression are just as important. But can you control the perceptions of other people? Sure you can. Think…

    5 Word of Mouth Marketing Strategies for Your Local Business

  • Word of mouth marketing has always been a cornerstone of a business's marketing plan. When a person is looking for a new service provider, they often consult their friends and neighbors, or they search for reviews on the internet. Nothing sells a business better than a recommendation from a real human being. According to Forbes Magazine, recommendations are the number one driver of consumer purchases. No matter what stage of the purchase decision-making process a person is in, the suggestions…
    Online Video - Boost Your Brand Image

    Boost Your Brand Image with Online Video

  • Did you know that 55% of people watch online videos each and every day? Video has become a major marketing tool for small business owners, and incorporating video onto your company website can yield big results. And there are several things you can do to boost your brand with online video. Today I will share some tips and tricks that can help build your business and attract new customers time and time again. So, how do business owners use online video for…