Nearly every business owner realizes the importance of an online presence. Local SEO is an important way to get your business in front of customers, but we don’t want to forget about offline marketing strategies. Although this offline marketing has seemed to go by the wayside, it still has its place when you need to drum up new business or simply spark new interest with old business contacts. If you’re looking for offline marketing strategies, these 30 ideas can be effective for…
Did you know that YouTube is the second-largest search engine behind Google? But only 5% of small businesses use YouTube videos for marketing. That means it’s very likely your competitors are not using YouTube either, which is good news for you! But if you want to start leveraging video in your marketing strategy, you must know how to optimize your YouTube videos for local SEO. When people think about “local SEO”, optimizing their website comes to mind first. And it…
Have you embraced the idea that having an ideal client is vital to your business success? If you answered, “Yes,” you’ve set yourself ahead in the race for more customers. But that's just the first step. Marketing differentiation is critical to achieving success for your small business. A solid marketing strategy requires knowing both your ideal client and what you do differently from most of your competitors. It takes courage to narrowly define one target market and focus on meeting its needs…
The Psychology Of Lead Conversions If you want to convert more leads you need to more than just examining analytics and conversion funnels. Buyers are complicated individuals who use complicated psychology – whether they know it or not – to make decisions about what they do, or don’t, buy. Below, we examine the psychological process that buyers go through and provide buyer-friendly psychological strategies and tips to improve your lead conversions. Knowing Your Audience: What Kind of Buyers Are Out There? It…
It's taken me a long time to find a CRM tool that I like to use. And while there are many to choose from, I finally settled on Nimble. One of the reasons I like Nimble so much is because of its ability to integrate with Gmail. How Nimble CRM Intergrates with Gmail I recently attended the ISSA Convention and Trade Show for the cleaning industry. I gave 5 marketing presentations to members of the various Associations in attendance, and I…
Everyone knows that great marketing campaigns include social media amplification. What many people don’t realize is that email marketing is equally important, but often times overlooked or done wrong. If you aren’t using email marketing, you are missing out on some serious lead conversion opportunities. So what makes a good marketing email and why are they so important for converting leads? Here are a few key things you can do to get the most out of your email marketing campaign. Three Ways to…
There are many ways a business can go about generating leads. However, there are also some lead generation mistakes that can slow your progress or your ability to gain leads. The main thing to remember when working on your lead generation strategy is that you are trying to gain qualified leads that will eventually turn into customers. The biggest waste of your time is to try to cultivate leads you’ve generated that are never going to go anywhere. So your first job…
You may have mastered getting people to your landing page, but getting them to become a customer is a whole different story. So why is it that you are able to get them there but they aren’t converting like you want them to? The problem could be that your landing pages aren’t effective. An effective landing page is measured by the conversion rate versus the traffic. So, how do you know if you have a bad landing page? Take a…
It’s very easy to get in the habit of publishing only promotional content on your website. You spend so much time trying to get people to purchase your products or services that when you do get them to your website you want to really seal the deal. But too much promotional content will quickly turn potential customers away. They're looking for what's in it for them, so focus on providing them with educational content that demonstrates your expertise in a "non-salesy" way. Educational content…
One of the biggest struggles most small business owners face today is getting the right people to their website. Sure, it can be exciting to see a lot of traffic on your site, but if you aren’t getting the right people (your target audience) visiting the site, then it's not going to help increase your income. Consider this. If you have 500 views per day, but only 20 of them are people who would use your products or services, your time…
