Social media has become a big part of any business’s marketing strategy, and ensuring that you’re achieving maximum social media productivity is key to the success of your strategy. Why? Well, you’ve probably heard the phrase, “Meet the people where they are.” Now, people are on Facebook, Twitter, Instagram, LinkedIn, Pinterest… you get the idea. However, keeping up with several different social media platforms is challenging at best— it’s a lot of extra time and energy, and at some point…
As a small business owner, you recognize that lead conversion is important. In fact, you're probably using a number of methods for tracking phone leads. Are any of these methods giving you the answers you're seeking? When you get a call about your services, you're obviously delighted, but wouldn't it be nice to know how the caller got to you? Was it via Google or through another channel? You know you need leads, but how do you track them? Tracking phone…
Your business started strong, but as time passes, you find that the same old marketing techniques you've been using no longer work to increase your customer base. Maybe you faithfully attend your BNI chapter meetings in hopes of reaping in referrals, but they're just not rolling in. Or perhaps you started out with solid marketing practices, but as you got busy, they fell by the wayside, as did the growth of your business. How can you get yourself back in…
Personal branding mistakes are very difficult for people to recover from in the age of the internet. Once something's been posted online, it's nearly impossible to erase. Your own personal brand is more important now than ever before. Get it right, and you will create a positive image of yourself that will help you stand out from the crowd, convey excellence and value, and kickstart lasting relationships with prospects and clients. Get it wrong? You’ll create a negative image of yourself that will…
Everyone has a personal brand, whether they know it or not. The things that you’ve said or done have created an image of who you are, and the manner in which other people perceive this image defines your level of success and your influence. In the business world, you know initial impressions are vital, but your actions and your appearance after that first impression are just as important. But can you control the perceptions of other people? Sure you can. Think…
