Are you a Google Ads user, or do you rely on Google for any of your marketing campaigns? This year, Google has introduced quite a few changes - both large and small - that can have quite an impact on how you market your cleaning business online. Here is an overview of the changes that might affect your business. From the big overhauls, like the re-naming of AdWords, to the new and improved details, take a look at what’s been…
Forget the phone book. Most people start their search for a housecleaning company online. To stay competitive in today’s environment, it’s essential to have a strong online presence and to be sure your company is among the top results in a search for “house cleaning” in your city. One way to boost your search results is using Google’s Local Services ads, a newer tool from the search-engine giant. These ads, which appear at the top of search listings, display a…
If you’re not managing your Google My Business (GMB) information correctly, you could be missing out on thousands of fresh leads for your cleaning business. GMB is the free listing Google offers to all businesses in order to provide helpful results for search engine users. GMB drives traffic because of its integration with all aspects of Google, which handles 63.5% of all search queries. These local searches cause 50% of mobile users to contact a business within 1 day. The…
In the past, consumers interested in hiring a cleaning business would just consult family members, friends, neighbors, and even the yellow pages. SEO was just a collection of letters, nothing more. Now? The internet has bumped these previously trusted sources lower down the list. 97% of consumers read online reviews for local businesses before they choose a service provider— 12% search for local businesses online daily. The last place a consumer would search would be the yellow pages (if they…
Social media has become a big part of any business’s marketing strategy, and ensuring that you’re achieving maximum social media productivity is key to the success of your strategy. Why? Well, you’ve probably heard the phrase, “Meet the people where they are.” Now, people are on Facebook, Twitter, Instagram, LinkedIn, Pinterest… you get the idea. However, keeping up with several different social media platforms is challenging at best— it’s a lot of extra time and energy, and at some point…
