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The Importance of Educational Content

  • It’s very easy to get in the habit of publishing only promotional content on your website. You spend so much time trying to get people to purchase your products or services that when you do get them to your website you want to really seal the deal. But too much promotional content will quickly turn potential customers away. They're looking for what's in it for them, so focus on providing them with educational content that demonstrates your expertise in a "non-salesy" way. Educational content…

    Top Tools to Enhance Your Social Media Experience

  • Keeping up with social media for your business can be overwhelming. And finding the right time to post to each site to maximize your results is essential in gaining traffic and staying engaged with your followers. Thankfully, there are tools that can help you better manage your time, giving you more time to focus on other aspects of your business. These tools are especially helpful for small businesses that don’t have a social media specialist on staff. Posting to each site…
    Total Online Presence

    5 Keys to Building Your Online Presence

  • Did you know that 57% of a buying decision is made before the customer ever picks up the phone to talk you? That’s because your prospects are going online to research the companies they want to do business with. So it’s imperative that you have not just a website, but an online presence. Think of your website as the hub of your online presence; with your social media pages, your YouTube channel, review sites, online advertising and online press releases,…

    Blogging Tips For Small Business Owners Just Getting Started

  • Blogging can be one of the best ways for small business owners to educate their audience about their products and services, while at the same time showcasing their point of view and expertise. But if writing doesn’t come naturally to you, the thought of creating regular blog posts can make some entrepreneurs shut down at the very thought of it. Here are some blogging tips to help you with creating regular, meaty content for your readers that will draw them…

    RELEASE: Marketing Systems By Design Achieves Duct Tape Marketing Authorized Consultant Designation

  • FOR IMMEDIATE RELEASE PRLog (Press Release) - Sep. 30, 2013 - ROGERS, Minn.  Jean Hanson, Founder of Marketing Systems By Design in Rogers, Minnesota, is one of a growing group of entrepreneurs nationwide selected to participate in the Duct Tape Marketing Authorized Consultant Program. “The selection process was quite involved,” says John Jantsch, award-winning small business expert and creator of the Duct Tape Marketing System. “To ensure the program’s success, I limited the scope of the initial offering to business…