If you've spent some time networking and getting the word out about your commercial cleaning business but aren't at the level of success you were hoping for, you might want to consider setting up a content marketing strategy for your cleaning business. By using content marketing, you can get targeted traffic to your website, which can help increase your customer base. In this post, you'll learn the best content marketing strategy for commercial cleaning and how to use content marketing…
Content marketing is a common buzzword these days, but is a content marketing system necessary for your cleaning business? The reality is that a content marketing system can benefit any business, but especially a cleaning business. Most of your competitors aren't using a content marketing system for their cleaning business and using one can separate you from the competition. In this post, you'll learn how to use a content marketing system effectively to grow your cleaning business online. (more…)
If you have decided to market your cleaning business online, likely you've heard things like "content is king". While this is true, you need to be creating content that is actually engaging if you want it to help grow your cleaning business. In this post, you'll learn how to create engaging content to market a cleaning business. (more…)
Social media has become a big part of any business’s marketing strategy, and ensuring that you’re achieving maximum social media productivity is key to the success of your strategy. Why? Well, you’ve probably heard the phrase, “Meet the people where they are.” Now, people are on Facebook, Twitter, Instagram, LinkedIn, Pinterest… you get the idea. However, keeping up with several different social media platforms is challenging at best— it’s a lot of extra time and energy, and at some point…
It’s very easy to get in the habit of publishing only promotional content on your website. You spend so much time trying to get people to purchase your products or services that when you do get them to your website you want to really seal the deal. But too much promotional content will quickly turn potential customers away. They're looking for what's in it for them, so focus on providing them with educational content that demonstrates your expertise in a "non-salesy" way. Educational content…