Social Media Productivity Tools

Top 5 Tools to Boost Your Social Media Productivity

  • Social media has become a big part of any business’s marketing strategy, and ensuring that you’re achieving maximum social media productivity is key to the success of your strategy. Why? Well, you’ve probably heard the phrase, “Meet the people where they are.” Now, people are on Facebook, Twitter, Instagram, LinkedIn, Pinterest… you get the idea. However, keeping up with several different social media platforms is challenging at best— it’s a lot of extra time and energy, and at some point…

    The Importance of Educational Content

  • It’s very easy to get in the habit of publishing only promotional content on your website. You spend so much time trying to get people to purchase your products or services that when you do get them to your website you want to really seal the deal. But too much promotional content will quickly turn potential customers away. They're looking for what's in it for them, so focus on providing them with educational content that demonstrates your expertise in a "non-salesy" way. Educational content…
    social media

    Top Analytical Tools to Help You Track Your Social Media Performance

  • Every good business owner and marketer relies on the data that shows how certain areas of their marketing focus are performing. Tracking your social media performance is just as important. Using the right analytical tools to help you is essential. You can be active on all of the social media channels you want, but if you don’t know how they are helping your business, you will never be able to use them to get ahead. You can have 10,000 followers, but…
    Total Online Presence

    5 Keys to Building Your Online Presence

  • Did you know that 57% of a buying decision is made before the customer ever picks up the phone to talk you? That’s because your prospects are going online to research the companies they want to do business with. So it’s imperative that you have not just a website, but an online presence. Think of your website as the hub of your online presence; with your social media pages, your YouTube channel, review sites, online advertising and online press releases,…