Every good business owner and marketer relies on the data that shows how certain areas of their marketing focus are performing. Tracking your social media performance is just as important. Using the right analytical tools to help you is essential. You can be active on all of the social media channels you want, but if you don’t know how they are helping your business, you will never be able to use them to get ahead. You can have 10,000 followers, but…
Have you ever opened an email newsletter and had to scroll to the right to see the whole thing? Or maybe the print was so small you could barely read it. Unless you are careful about the formatting of your email newsletter, you could be unknowingly losing subscribers. That's because you didn't make your email newsletter mobile device friendly. What does your email newsletter really look like on mobile devices? Most often, a person with mobile device can access the same…
Did you know that 57% of a buying decision is made before the customer ever picks up the phone to talk you? That’s because your prospects are going online to research the companies they want to do business with. So it’s imperative that you have not just a website, but an online presence. Think of your website as the hub of your online presence; with your social media pages, your YouTube channel, review sites, online advertising and online press releases,…