What's missing in your marketing?

Video – What’s Missing in Your Marketing?

  • Marketing is hard, isn’t it? And it's not getting any easier as fast as things change. What worked just a few short years ago may not work today. If you're tired of struggling with marketing and spending money on hit-or-miss tactics that just don't seem to work, then you'll want to watch this video to find out what's missing in your marketing. Most people don't think of marketing as a system, but I'd like to suggest that it's the most important…
    Core Marketing Message

    3 Reasons I Love This Core Marketing Message

  • Those of you who have heard me speak about marketing know that I emphasize the importance of having a "Core Marketing Message". You might also have heard it referred to as your USP, or Unique Selling Proposition. What is a Core Marketing Message? It's a short phrase that gets to the heart of how you help your customers. Keep in mind that it must also be important to your customers. Here are a few examples: BMW - The Ultimate Driving Machine…

    Jean Hanson Quoted in Star Tribune about Duct Tape Marketing

  • John Jantsch, Founder of Duct Tape Marketing, recently spoke at the University of Minnesota, for a National Small Business Week event that U.S. Bank hosted. Coincidentally, the day he spoke was the same day his new book, Duct Tape Selling, launched. I was also invited to the event, as an Authorized Consultant of Duct Tape Marketing. After the event, John spent time signing the new book for attendees. Since John was in town, the Minneapolis Star Tribune interviewed him about the new book…
    Jean Hanson and John Jantsch, Duct Tape Selling

    Q&A with John Jantsch, Author of Duct Tape Selling

  • John Jantsch has been called the World’s Most Practical Small Business Expert. I've been a follower of John's since 2002 and over the years bought his books and implemented much of the "practical" marketing advice he offers. In 2013 I joined his team of consultants, and am now authorized to teach the Duct Tape Marketing Systems. Marketing has changed dramatically over the past 5 years and social media has practically revolutionized the way we do business today. But many small…

    Jean Hanson is now an Authorized Duct Tape Marketing Consultant

  • After 4 days of "Intensive" training in Kansas City, I am now an Authorized Duct Tape Marketing Consultant! I'm pictured here with John Jantsch, founder of Duct Tape Marketing, and my trainers Patrick Giammarco and Joe Costantino. It was a great learning experience, but these four days were just the beginning. The support and continued training the DTM consultants receive is unheard of, which is just one of the many reasons I love this marketing system. I can't wait to…