How to Effectively Convert Leads With Email Marketing

  • Everyone knows that great marketing campaigns include social media amplification. What many people don’t realize is that email marketing is equally important, but often times overlooked or done wrong. If you aren’t using email marketing, you are missing out on some serious lead conversion opportunities. So what makes a good marketing email and why are they so important for converting leads? Here are a few key things you can do to get the most out of your email marketing campaign. Three Ways to…

    Tips for Building Your Email Marketing List

  • One of the easiest and most fruitful marketing tactics for small businesses is to connect with an engaged email list. While everyone knows that your email list is a revenue generator and one of your most valuable assets, actually creating the list can be quite challenging. You have to know the most effective ways to collect email addresses to grow your list while still respecting your clients' privacy and maintaining legal compliance. So how exactly do you go about growing your email list?…
    Total Online Presence

    5 Keys to Building Your Online Presence

  • Did you know that 57% of a buying decision is made before the customer ever picks up the phone to talk you? That’s because your prospects are going online to research the companies they want to do business with. So it’s imperative that you have not just a website, but an online presence. Think of your website as the hub of your online presence; with your social media pages, your YouTube channel, review sites, online advertising and online press releases,…
    Submit a Google Review on your mobile device

    An Inventive Way to Ask Your Clients for Google Reviews

  • [sociable/] One of our virtual assistants forwarded an email she received from her dog's vet clinic. In the email, they were asking their clients for testimonials in the form of Google Reviews. In the email they take the time to educate their clients on how to do the review, explaining that the process is different depending on what tool you're using - regular computer vs mobile device. Since so many people are accessing the web from mobile devices these days,…