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Are you making these lead generation mistakes?

Biggest Lead Generation Mistakes B2B Companies Make

  • There are many ways a business can go about generating leads. However, there are also some lead generation mistakes that can slow your progress or your ability to gain leads. The main thing to remember when working on your lead generation strategy is that you are trying to gain qualified leads that will eventually turn into customers. The biggest waste of your time is to try to cultivate leads you’ve generated that are never going to go anywhere. So your first job…

    The Importance of Educational Content

  • It’s very easy to get in the habit of publishing only promotional content on your website. You spend so much time trying to get people to purchase your products or services that when you do get them to your website you want to really seal the deal. But too much promotional content will quickly turn potential customers away. They're looking for what's in it for them, so focus on providing them with educational content that demonstrates your expertise in a "non-salesy" way. Educational content…