Local Services by Google – Lead Generation for House Cleaning Companies

  • Forget the phone book. Most people start their search for a housecleaning company online. To stay competitive in today’s environment, it’s essential to have a strong online presence and to be sure your company is among the top results in a search for “house cleaning” in your city. One way to boost your search results is using Google’s Local Services ads, a newer tool from the search-engine giant. These ads, which appear at the top of search listings, display a…
    Are you making these lead generation mistakes?

    Biggest Lead Generation Mistakes B2B Companies Make

  • There are many ways a business can go about generating leads. However, there are also some lead generation mistakes that can slow your progress or your ability to gain leads. The main thing to remember when working on your lead generation strategy is that you are trying to gain qualified leads that will eventually turn into customers. The biggest waste of your time is to try to cultivate leads you’ve generated that are never going to go anywhere. So your first job…

    Top Landing Page Mistakes Marketers Make and How to Avoid Them

  • You may have mastered getting people to your landing page, but getting them to become a customer is a whole different story. So why is it that you are able to get them there but they aren’t converting like you want them to? The problem could be that your landing pages aren’t effective. An effective landing page is measured by the conversion rate versus the traffic. So, how do you know if you have a bad landing page? Take a…

    How to Attract Your Target Audience to Your Website

  • One of the biggest struggles most small business owners face today is getting the right people to their website. Sure, it can be exciting to see a lot of traffic on your site, but if you aren’t getting the right people (your target audience) visiting the site, then it's not going to help increase your income. Consider this. If you have 500 views per day, but only 20 of them are people who would use your products or services, your time…

    Tips for Building Your Email Marketing List

  • One of the easiest and most fruitful marketing tactics for small businesses is to connect with an engaged email list. While everyone knows that your email list is a revenue generator and one of your most valuable assets, actually creating the list can be quite challenging. You have to know the most effective ways to collect email addresses to grow your list while still respecting your clients' privacy and maintaining legal compliance. So how exactly do you go about growing your email list?…

    Simple Ways to Optimize Your Website for Lead Generation

  • Every business owner, small and large, has hopes that each person who is casually browsing their website will turn into a lead. While this is obviously not the case, there are some steps you can take to increase your conversion rate and optimize your website for leads. There is no one secret step that will magically turn website visitors into leads. It is a process that requires strategy and testing in order to optimize the site to produce leads. Having a functioning…