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Top Landing Page Mistakes Marketers Make and How to Avoid Them

  • You may have mastered getting people to your landing page, but getting them to become a customer is a whole different story. So why is it that you are able to get them there but they aren’t converting like you want them to? The problem could be that your landing pages aren’t effective. An effective landing page is measured by the conversion rate versus the traffic. So, how do you know if you have a bad landing page? Take a…

    How to Attract Your Target Audience to Your Website

  • One of the biggest struggles most small business owners face today is getting the right people to their website. Sure, it can be exciting to see a lot of traffic on your site, but if you aren’t getting the right people (your target audience) visiting the site, then it's not going to help increase your income. Consider this. If you have 500 views per day, but only 20 of them are people who would use your products or services, your time…

    Tips for Building Your Email Marketing List

  • One of the easiest and most fruitful marketing tactics for small businesses is to connect with an engaged email list. While everyone knows that your email list is a revenue generator and one of your most valuable assets, actually creating the list can be quite challenging. You have to know the most effective ways to collect email addresses to grow your list while still respecting your clients' privacy and maintaining legal compliance. So how exactly do you go about growing your email list?…

    Simple Ways to Optimize Your Website for Lead Generation

  • Every business owner, small and large, has hopes that each person who is casually browsing their website will turn into a lead. While this is obviously not the case, there are some steps you can take to increase your conversion rate and optimize your website for leads. There is no one secret step that will magically turn website visitors into leads. It is a process that requires strategy and testing in order to optimize the site to produce leads. Having a functioning…