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Cleaning Business Marketing Plan

12 Step Cleaning Business Marketing Plan That Actually Works

  • If you want to grow your cleaning business, you need to have a solid cleaning business marketing plan in place. Without a plan, you plan to fail. In this post, you'll learn a simple 12 step cleaning business marketing plan that will help you get more clients for your cleaning company. (more…)

    Marketing Differentiation: Are You Making This Mistake?

  • Have you embraced the idea that having an ideal client is vital to your business success? If you answered, “Yes,” you’ve set yourself ahead in the race for more customers. But that's just the first step. Marketing differentiation is critical to achieving success for your small business. A solid marketing strategy requires knowing both your ideal client and what you do differently from most of your competitors. It takes courage to narrowly define one target market and focus on meeting its needs…
    What's missing in your marketing?

    Video – What’s Missing in Your Marketing?

  • Marketing is hard, isn’t it? And it's not getting any easier as fast as things change. What worked just a few short years ago may not work today. If you're tired of struggling with marketing and spending money on hit-or-miss tactics that just don't seem to work, then you'll want to watch this video to find out what's missing in your marketing. Most people don't think of marketing as a system, but I'd like to suggest that it's the most important…
    Are you tossing your money at marketing tactics, hoping something will stick?

    Do You Have a Marketing Strategy? Or Do You Use Marketing Tactics and Hope Something Sticks?

  • No matter what kind of business you own, you must become good at marketing -- because without customers you have no business. But many business owners make the mistake of trying a whole bunch of marketing tactics, believing that this is a good marketing strategy. Believe me when I say... it's not. Many business owners tend to use many marketing tactics without having a marketing strategy. It's kind of like tossing your money at whatever seems to be a good…
    Core Marketing Message

    3 Reasons I Love This Core Marketing Message

  • Those of you who have heard me speak about marketing know that I emphasize the importance of having a "Core Marketing Message". You might also have heard it referred to as your USP, or Unique Selling Proposition. What is a Core Marketing Message? It's a short phrase that gets to the heart of how you help your customers. Keep in mind that it must also be important to your customers. Here are a few examples: BMW - The Ultimate Driving Machine…