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Getting Publicity

Think Getting Publicity Is Not For Your Small Business? Think Again!

  • Whenever I bring up the idea of getting publicity for a client's local business I often get responses like: "I'm not doing anything worthy of publicity" "I have no idea what to do to generate publicity" "Getting publicity isn't for me; it's for bigger companies" I beg to differ. Getting publicity is something all businesses should pursue, regardless of size. Some of the benefits include: More exposure in the marketplace It's free! Money spent on advertising can't touch the built-in…

    Jean Hanson Quoted in Star Tribune about Duct Tape Marketing

  • John Jantsch, Founder of Duct Tape Marketing, recently spoke at the University of Minnesota, for a National Small Business Week event that U.S. Bank hosted. Coincidentally, the day he spoke was the same day his new book, Duct Tape Selling, launched. I was also invited to the event, as an Authorized Consultant of Duct Tape Marketing. After the event, John spent time signing the new book for attendees. Since John was in town, the Minneapolis Star Tribune interviewed him about the new book…

    Cause Marketing (Part 2): Use Public Relations to Increase Visibility for Your Business and Your Cause

  • In Part 1, I talked about differentiating your business through Cause Marketing. In Part 2, I’ll show you ways to leverage public relations to increase visibility for your business and your cause. In the Cleaning for a Reason story, Debbie Sardone, a residential cleaning business owner saw an opportunity to give back to a cause that held a special place in her heart. And she did it in a way that tugs at the heart strings of almost anyone that…

    Cause Marketing (Part 1): Standing Out in a Crowded Marketplace

  • For the past few years, I’ve been a member of the Board of Directors of Cleaning for a Reason, a non-profit foundation founded by my friend and business colleague, Debbie Sardone. The purpose of the organization is to provide free cleaning for women undergoing cancer treatment. Most people that hear the story immediately connect with it, as most of us have been touched by cancer in some way. Debbie owns a residential cleaning company in the Dallas area. Several years…

    Leverage Publicity For Your Business By Posting Announcements In Business Journal Sites

  • I recently published an online press release about the launch of Marketing Systems By Design.  In order to leverage this chance at publicity for my new business I also submitted the information to the Minneaplis/St. Paul Business Journal. This was about two weeks ago. The Business Journal sent me an email this morning to let me know they published the announcement on their web site -- Jean Hanson Recognition Plaque When was the last time you leveraged publicity for your…