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digital marketing

How to Choose the Right Digital Marketing Agency for Your Cleaning Business

  • You’re an expert in cleaning, but you’re probably not an expert at digital marketing. That’s why it’s a smart move to hire an agency to handle your cleaning company’s digital marketing efforts. You can focus on keeping your cleaning customers happy while they focus on giving your digital marketing a boost. Of course, hiring a digital agency is no small challenge. A quick Google search for “digital marketing agency” brings up 571 million results! How many of these millions of…
    google changes

    The Latest Google Changes Affecting Your Cleaning Business

  • Are you a Google Ads user, or do you rely on Google for any of your marketing campaigns? This year, Google has introduced quite a few changes - both large and small - that can have quite an impact on how you market your cleaning business online. Here is an overview of the changes that might affect your business. From the big overhauls, like the re-naming of AdWords, to the new and improved details, take a look at what’s been…

    Local Services by Google – Lead Generation for House Cleaning Companies

  • Forget the phone book. Most people start their search for a housecleaning company online. To stay competitive in today’s environment, it’s essential to have a strong online presence and to be sure your company is among the top results in a search for “house cleaning” in your city. One way to boost your search results is using Google’s Local Services ads, a newer tool from the search-engine giant. These ads, which appear at the top of search listings, display a…
    SEO Guide

    Effective SEO Guide for Your Cleaning Business

  • In the past, consumers interested in hiring a cleaning business would just consult family members, friends, neighbors, and even the yellow pages. SEO was just a collection of letters, nothing more. Now? The internet has bumped these previously trusted sources lower down the list. 97% of consumers read online reviews for local businesses before they choose a service provider— 12% search for local businesses online daily. The last place a consumer would search would be the yellow pages (if they…
    Optimize YouTube videos for Local SEO

    How to Optimize YouTube Videos for Local SEO

  • Did you know that YouTube is the second-largest search engine behind Google? But only 5% of small businesses use YouTube videos for marketing. That means it’s very likely your competitors are not using YouTube either, which is good news for you! But if you want to start leveraging video in your marketing strategy, you must know how to optimize your YouTube videos for local SEO. When people think about “local SEO”, optimizing their website comes to mind first. And it…