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Personal Branding Mistakes are easily avoided

5 Personal Branding Mistakes You Don’t Want to Make on LinkedIn

  • Personal branding mistakes are very difficult for people to recover from in the age of the internet. Once something's been posted online, it's nearly impossible to erase. Your own personal brand is more important now than ever before. Get it right, and you will create a positive image of yourself that will help you stand out from the crowd, convey excellence and value, and kickstart lasting relationships with prospects and clients. Get it wrong? You’ll create a negative image of yourself that will…

    How to Build a Successful Personal Brand on LinkedIn

  • Everyone has a personal brand, whether they know it or not. The things that you’ve said or done have created an image of who you are, and the manner in which other people perceive this image defines your level of success and your influence. In the business world, you know initial impressions are vital, but your actions and your appearance after that first impression are just as important. But can you control the perceptions of other people? Sure you can. Think…
    social media

    Top Analytical Tools to Help You Track Your Social Media Performance

  • Every good business owner and marketer relies on the data that shows how certain areas of their marketing focus are performing. Tracking your social media performance is just as important. Using the right analytical tools to help you is essential. You can be active on all of the social media channels you want, but if you don’t know how they are helping your business, you will never be able to use them to get ahead. You can have 10,000 followers, but…

    Top Tools to Enhance Your Social Media Experience

  • Keeping up with social media for your business can be overwhelming. And finding the right time to post to each site to maximize your results is essential in gaining traffic and staying engaged with your followers. Thankfully, there are tools that can help you better manage your time, giving you more time to focus on other aspects of your business. These tools are especially helpful for small businesses that don’t have a social media specialist on staff. Posting to each site…

    6 Ways to Find Your Target Audience on Social Media

  • You’ve set up all of your social media accounts and are ready to go. Now what? How do you use social media to find your future customers? It’s not as simple as adding friends and followers like you would to your personal page. Or is it? The real answer is that it is easy to find your niche on social media as long as you have a plan and are willing to do a little bit of work to get…