Personal Branding Mistakes are easily avoided

5 Personal Branding Mistakes You Don’t Want to Make on LinkedIn

  • Personal branding mistakes are very difficult for people to recover from in the age of the internet. Once something's been posted online, it's nearly impossible to erase. Your own personal brand is more important now than ever before. Get it right, and you will create a positive image of yourself that will help you stand out from the crowd, convey excellence and value, and kickstart lasting relationships with prospects and clients. Get it wrong? You’ll create a negative image of yourself that will…

    How to Build a Successful Personal Brand on LinkedIn

  • Everyone has a personal brand, whether they know it or not. The things that you’ve said or done have created an image of who you are, and the manner in which other people perceive this image defines your level of success and your influence. In the business world, you know initial impressions are vital, but your actions and your appearance after that first impression are just as important. But can you control the perceptions of other people? Sure you can. Think…
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    Top Analytical Tools to Help You Track Your Social Media Performance

  • Every good business owner and marketer relies on the data that shows how certain areas of their marketing focus are performing. Tracking your social media performance is just as important. Using the right analytical tools to help you is essential. You can be active on all of the social media channels you want, but if you don’t know how they are helping your business, you will never be able to use them to get ahead. You can have 10,000 followers, but…

    Top Tools to Enhance Your Social Media Experience

  • Keeping up with social media for your business can be overwhelming. And finding the right time to post to each site to maximize your results is essential in gaining traffic and staying engaged with your followers. Thankfully, there are tools that can help you better manage your time, giving you more time to focus on other aspects of your business. These tools are especially helpful for small businesses that don’t have a social media specialist on staff. Posting to each site…

    6 Ways to Find Your Target Audience on Social Media

  • You’ve set up all of your social media accounts and are ready to go. Now what? How do you use social media to find your future customers? It’s not as simple as adding friends and followers like you would to your personal page. Or is it? The real answer is that it is easy to find your niche on social media as long as you have a plan and are willing to do a little bit of work to get…
    graphics in social media

    Why Graphics Improves Engagement on Social Media

  • You will hear over and over about the importance of good content. Whether you are sharing it on your website or your blog, it needs to be quality content that is full of relevant information. The same rings true when you are sharing content on social media. Content is always king. The catch, however, is that it’s not as simple as posting the content on your social media sites and expecting people to read it. You need something eye-catching, something…

    Using Social Media to Build Your Brand

  • The days of having a professional website as your sole means of providing business information on the internet are long gone. Now, in order to succeed on the web, you must use a variety of social media platforms and plugins to raise your traffic numbers and guide interested people to your website. So now that you have a blog, a Facebook, Twitter account, Google + account and LinkedIn page, what do you do? How do you tie them all together?  Why…
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    Mistakes To Avoid On Your Social Media Business Pages

  • With so many different social media platforms on the market today, it can be a challenge figuring out which one works best for you and how to us each one to better your business. What many businesses overlook is the fact that just being on these sites is not enough. Having multiple social media accounts has SEO value. It is not unusual for a business’ social media page to rank higher on an organic search than its actual website. Of…
    Twitter Best Practices

    Twitter – Best Practices for Getting the Most Interaction

  • Social media is at the forefront of many small business’ marketing plans and rightfully so. A business can reach more people in an hour than it could in months, possibly years before social media hit the map. Twitter is one of many social media platforms used to connect with clients. Coming in just behind Facebook, Twitter is the second most commonly used application for businesses. Search Engine Watch estimates that 77% of businesses are active on Twitter. Accessible by computer…
    Facebook best practices

    Best Practices for Using Facebook for Businesses

  • It’s no secret that Facebook is a popular social media application. Used by almost everyone, it is the perfect way to reach out to the masses and let them know about your business. Having a Facebook page for your business is an easy way to share milestones and upcoming news. It is also a good way to stay engaged with your customers. A study done by Social Media Examiner finds that 93% of small businesses use Facebook as one of their marketing…