How to Attract Your Target Audience to Your Website

  • One of the biggest struggles most small business owners face today is getting the right people to their website. Sure, it can be exciting to see a lot of traffic on your site, but if you aren’t getting the right people (your target audience) visiting the site, then it's not going to help increase your income. Consider this. If you have 500 views per day, but only 20 of them are people who would use your products or services, your time…
    What's missing in your marketing?

    Video – What’s Missing in Your Marketing?

  • Marketing is hard, isn’t it? And it's not getting any easier as fast as things change. What worked just a few short years ago may not work today. If you're tired of struggling with marketing and spending money on hit-or-miss tactics that just don't seem to work, then you'll want to watch this video to find out what's missing in your marketing. Most people don't think of marketing as a system, but I'd like to suggest that it's the most important…
    Core Marketing Message

    3 Reasons I Love This Core Marketing Message

  • Those of you who have heard me speak about marketing know that I emphasize the importance of having a "Core Marketing Message". You might also have heard it referred to as your USP, or Unique Selling Proposition. What is a Core Marketing Message? It's a short phrase that gets to the heart of how you help your customers. Keep in mind that it must also be important to your customers. Here are a few examples: BMW - The Ultimate Driving Machine…

    Video: Template For Creating Your Ideal Client Profile

  • You always hear the marketing experts tell you to create an ideal client profile, or ideal client persona. Many people like to skip this step, figuring it doesn't make sense and doesn't apply to them. This video will give you a simple template for creating your ideal client profile and just why it's so important. Video Transcript: One of the things I do with clients when I start working with them on their marketing is to ask about their ideal…

    Finding Your Unique Selling Proposition (USP)

  • Now that you've figured out your ideal client, it's time to work on your Unique Selling Proposition (USP) so you can tell them how you're different from your competitors. Theodore Levitt, a professor at Harvard Business School, suggested that, "Differentiation is one of the most important strategic and tactical activities in which companies must constantly engage." Neiman Marcus sells luxury; Wal-Mart sells bargains. If you say you provide quality services or that you offer the best customer service, that's not…