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What’s The Difference between Your Target Market and Your Ideal Client?

  • You’ve been working to get your clients to know, like and trust you. It’s your number one marketing focus, isn’t it? You’ve built a strong and deep foundation for your business – your ads; your Social Media presence; your branding; your website and your ezine. As an entrepreneur, I think it’s built in to our minds to want to fling our arms out wide and make our offering to the world’s population, because surely in all that, there will be…