Social media has become a big part of any business’s marketing strategy, and ensuring that you’re achieving maximum social media productivity is key to the success of your strategy. Why? Well, you’ve probably heard the phrase, “Meet the people where they are.” Now, people are on Facebook, Twitter, Instagram, LinkedIn, Pinterest… you get the idea.
However, keeping up with several different social media platforms is challenging at best— it’s a lot of extra time and energy, and at some point you’ll probably wonder if it’s worth it.
Don’t throw in the towel! There are tools that can make running a successful social media campaign a breeze. Read on to learn more about the top five tools to boost your social media productivity.
Social Media Productivity Tool #1: Hootsuite
Hootsuite is one of the most popular tools to ensure social media productivity. The platform allows you to manage all of your social media from one convenient location. Additionally, you can track analytics, schedule content, integrate RSS feeds, and take advantage of their free social media courses.
Cost: There are several plans available, ranging from the free plan, which allows you to manage three social profiles, to the Business plan, which manages up to 50 social profiles for as many as 10 users.
Social Media Productivity Tool #2: Buffer
Buffer is available in an app or desktop version, and it enables users to schedule content and seamlessly post to several different social media platforms, including Facebook and Twitter. Buffer helps you keep a handle on social media productivity at your desktop or on the go by enabling you to create a content calendar, upload and schedule videos, and track analytics.
Cost: There is a free plan for individuals, but the small team platform starts at $99/month, and allows as many as five users to manage up to 25 social accounts. It caps at the large team plan, offering management of up to 150 social accounts by 25 users at $399/month.
Social Media Productivity Tool #3: CoSchedule Plugin for WordPress
CoSchedule’s convenient all-in-one platform enables users to create a content calendar, craft their social media content, and schedule it to be published, all in the same place. No more managing spreadsheets and setting reminders for you to log on to schedule your social media posts– repeated across all the platforms on which you’re active. CoSchedule offers users the ability to see which posts are being shared most frequently, helping you understand what’s popular with users at a glance.
Cost: There are several different plans available, from the blogger/solopreneur plan featuring one user account that will update up to 10 social profiles at $30/month to the Multi-Calendar plan designed for large teams, featuring customizable team permissions— with more than 25 users served— and custom profile limits, reaching over 100 profiles, at $1600/month.
Social Media Productivity Tool #4: Buzzsumo
If you wonder how your social media offerings are being received, Buzzsumo is the tool for you. Basically, this software program helps you boost your social media productivity by showing you what content across the internet is being shared, how often it’s shared, and how it is tied to influencers. Not only will it show you who you should follow, but it also gives you access to detailed analysis about how your own content is shared across social networks and offer you the ability to set keyword alerts, so you’ll be notified the moment one of your keywords is mentioned on any platform at any time.
Cost: The Pro plan, which is the “starter” plan, allows 1-5 users to receive up to five alerts and search 10 trending feeds for $79/month. On the other end of the spectrum, the Enterprise plan enables 100 users to receive 100 alerts and search 100 trending feeds in addition to giving you the ability to search across five years of data.
Social Media Productivity Tool #5: Cyfe
Cyfe is an all-in-one business dashboard that offers monitoring for everything from web analytics to social media. The social media dashboard is a clean and organized way to track a variety of metrics, including Facebook traffic sources, Twitter analytics, LinkedIn growth, and more. It gives users a ton of information about their social media productivity at a glance, giving you the chance to tweak small issues before they become big problems.
Cost: It’s free to create a Cyfe account, but the Premium option— which offers unlimited dashboards and widgets as well as a ton of customizable options and historical data— is only $14/month, if paid annually.
Overwhelmed by your options? Don’t worry— Marketing Systems By Design can give you the help you need to stay on top of your social media situation. Subscribe to our service today, and you’ll get customized Facebook, Twitter, and LinkedIn updates specially created for your organization.
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