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Marketing Tip: Unique Direct Mail Piece

Unique idea for a direct mail piece

If you’re looking for an idea for a unique direct mail piece, then watch this video. I was opening my mail today and had a different sized item that was wrapped in a cellophane envelope. So I took the bait and opened it. Then I ripped the strip off and guess what happened? You’ll have to watch the video to find out!

Just keep in mind that no matter what kind of direct mail piece you send out, that even if it gets people to open it, there must be something worthwhile inside. And make sure you have a great call to action! In this example, they only got half the job right. I took the bait and opened the piece, but there was nothing that compelled me to want to pick up the phone or go to the website.

What kind of unique direct mail pieces have you seen in the past that got you to open it and take action? Please post your comments below.