John Jantsch, Founder of Duct Tape Marketing, recently spoke at the University of Minnesota, for a National Small Business Week event that U.S. Bank hosted. Coincidentally, the day he spoke was the same day his new book, Duct Tape Selling, launched. I was also invited to the event, as an Authorized Consultant of Duct Tape Marketing. After the event, John spent time signing the new book for attendees.
Since John was in town, the Minneapolis Star Tribune interviewed him about the new book and Duct Tape Marketing. I was also interviewed, as was one of my local clients, Nick and Sarah Beaudry, owners of Carter Cleaning in Elk River.
Read the entire article here: Author rolls out ‘duct tape’ strategy