John Jantsch has been called the World’s Most Practical Small Business Expert. I’ve been a follower of John’s since 2002 and over the years bought his books and implemented much of the “practical” marketing advice he offers. In 2013 I joined his team of consultants, and am now authorized to teach the Duct Tape Marketing Systems.
Marketing has changed dramatically over the past 5 years and social media has practically revolutionized the way we do business today. But many small business owners are feeling quite lost and overwhelmed with everything the “experts” say they should be doing. So they try “a little of this and a little of that” and are frustrated when they don’t see the desired results. For this reason, I’ve asked John to address the following three questions, which are among the most frequent questions I receive from small business owners that I talk to.
Questions for John Jantsch, author of Duct Tape Marketing
It’s a given these days that having an online presence includes claiming your space on several of the primary social media networks like Facebook, Twitter, LinkedIn and Google Plus. Once a business owner has created and optimized their profiles, what is your best advice for managing their time so they don’t feel they’re wasting their time on social media?
My advice is to employ as many time saving tools and tactics as possible and to stick to a routine. For example I use HootSuite to manage a great deal of my social network updates as well as tracking engagement. I fire this up once or twice a day at most and don’t hang around on Facebook looking for reasons to engage.
Most business owners I know are still having a hard time understanding the value of Twitter for business. What are some of the lesser known, or lesser used features of Twitter for business that just might change their mind on the value of the popular social media platform?
Twitter Lists comes to mind. You can and should create lists of your customers, competitors, key journalists and others related to your industry to make it easy to keep tabs on these crucial contacts. As a bonus you can add your lists to HootSuite and easily track updates.
When it comes to marketing, the discussion these days usually centers around social media. In this day and age, is it possible to build a new business or grow an existing business without social media?
Perhaps it’s possible, but I’m not really sure why you would want to. Setting up accounts on Facebook and LinkedIn as a way to keep tabs on what your customers are doing and saying is such an easy thing to do and will probably return the time spent tenfold in terms of making you better at serving your customers.
Thanks to John for answering these questions. To learn more about Duct Tape Marketing, be sure to sign up for the Free Ebook, 7 Steps to Marketing Success. And be sure to check out John’s new book, Duct Tape Selling!