The LOCAL FOUNDATION MARKETING PACKAGE is designed to give your business a boost with both online and offline SEO. This will give you the traction you need to increase your online presence and attract more qualified clients.
It is the marketing foundation that addresses the most critical elements of a successful online marketing plan, and applies them in a proven, systematic method.
The Local Foundation Package is what you need to get started if you have a limited budget until you’re ready to take on more advanced marketing strategies and tactics that will drive more leads.
What You Get:
Content Marketing is effective because it will attract targeted traffic to your website. Also, the more quality content you create on your site, the better it will develop a relationship with your audience and position you as an expert in the industry. One thing to understand is Content Marketing is a long-term solution.
- 1 blog post a month, 750 - 1000 words, optimized for SEO and published to the website
- 1 content page a month – increasing content on existing thin pages to 750 words minimum or creating a new page that is keyword focused
- This content differentiates your company, which keeps prospects from comparing your company solely based on price -- meaning, prospects choose YOU over your competitors
Google My Business Management and Citation Cleanup
- Establish agreed upon NAP (name, address, phone number) for all directories.
- Google My Business Optimization. We will audit the status and quality of your listing and optimize it to include correct NAP, category, hours of business, website URL, description, geo-tagged photos and video.
- Weekly Google My Business posts promoting offers and content to drive traffic back to the website.
- Start a process of submitting and claiming directory listings using our automated submission tool to submit your business profile to over 70 Directory and Citation sites.
- Determine monthly offers/images/videos update process to keep the citation sites fresh and updated.
Google My Business Optimization Benefits:
- Increases number of phone call leads from your GMB page
- Increases website traffic from your GMB page
- Attracts more local customers
- Consistent reviews helps increase Google Maps rankings
Citation / Directory Management Benefits:
- Increases number of backlinks to your website, which can increase organic traffic
- Increases number of targeted prospects finding your business on these sites
- NAP consistency eliminates prospects calling an old, inactive phone number
- Keeps competitors from claiming your listing
- Allows you to add additional information about your company such as a link to your website, photos, description, hours, etc - this can drive more targeted traffic
Reputation and Review Management
- We will create an online portal that is used for uploading customer lists and asking for testimonials that are auto-populated to your website, and requests for online reviews.
- We will set up the portal and train you and any other users in your company.
- Weekly or monthly reports included, online review monitoring is also included.
- Reviews help to convert prospects to customers.
- In addition, increasing the number of Google Reviews helps with the "3-pack" map positioning.
Ongoing, Local SEO Optimization
We will execute ongoing, basic SEO activities to improve local SEO. These activities will be spread out over the year. Included are activities such as:
- Site-wide Structured Data, correct errors & Schema
- Optimize title tags and descriptions using targeted keywords, for each page of your site
- Optimize images with keyword rich alt-text
- Fix broken links
- Optimize links with descriptive text
- Optimize existing and new blog posts
- Manage Google Search Console and Bing Search Console, fixing reported errors
Benefits of Local SEO Optimization:
- Can help increase exposure through Google Maps
- Can drive more targeted local traffic to your website
- Can increase phone call leads from people searching for local businesses like yours
Key Metrics and Competitive Tracking
Key metrics reports to monitor growth and improvement in key indicators such as website traffic, social metrics, and keyword ranking.
- Status calls to review projects and adjust plans
- Phone calls as needed to discuss ongoing project
The Local Foundation Package - Starting at $1200/mo (6-month minimum).
The first step to getting started is to fill out the Free Marketing Checkup form. This will ensure we are a good fit for each other and it will help us understand your business better. Once you complete the form, we will contact you to set up a time to review the audit by phone.