Create your marketing system with video training that takes you step-by-step through the Duct Tape Marketing System
Marketing is hard, isn’t it? Sometimes we’d just like someone to show us exactly what to do, step-by-step. And that’s where we come in!
The popular Duct Tape Marketing Catalyst System is now available in a series of recorded marketing videos, hosted by your Certified Duct Tape Marketing Consultant, Jean Hanson.
In addition to the videos, Jean will give you specific Action Steps to get you implementing a marketing system that increases leads and sales — at a pace that works for YOU. You’ll also receive templates and resources to help keep you on track.
Isn’t it time you implement a marketing system that will help you gain more customers, increase sales and profit, and keep you one step ahead of the competition?
We realize that not everyone can afford one-on-one coaching, or even a group coaching program. That’s why we decided to record the whole thing in a series of step-by-step marketing videos that you watch and implement on a schedule that you determine.
This is the most affordable way for small business owners to receive world-class marketing information from the leaders in marketing system implementation.
PLUS, after going through the Duct Tape Marketing System, you’ll receive additional tactical training on all kinds of marketing topics like email newsletters, landing page strategies, social media marketing and more. We’ll alert all members to new video training and resources as they become available
Stop Struggling with Marketing!
Here is what you’ll get with the Duct Tape Marketing System:
- Session #1: Strategy Foundation: Identify your Ideal Target Market
Don’t underestimate the power of identifying your ideal target market. You’ll learn the exact steps you need to hone in on who you want to spend your marketing dollars on, which will save a boatload of money wasted on marketing efforts that are going nowhere. (3 videos)
- Session #2: Strategy Commitment: Master the Art of Differentiation
One of the biggest challenges business owners face is how to stand out from the competition. If you don’t differentiate your business, you will forever find yourself competing on price. In this session you will learn the specific steps to take to find your true value proposition, and one that matters to your prospects and clients. (3 videos)
- Session #3: The Marketing Hourglass – How to Create a Total Customer Experience
If you truly want to create a total customer experience and gain a loyal customer base, then filling your Marketing Hourglass is what will create that momentum for your business. The steps in the Hourglass – know, like, trust, try, buy, repeat and refer will be linked to specific actions or processes in your business designed to move prospects and clients logically down the path of the buying process. (2 videos)
- Session #4: Content Building Plan: Produce Content that Builds Trust, Educates and Gets You Found
Marketing today is more about being found and less about going out and hunting. So if you want prospects to find you online, then you MUST have a content building plan. Don’t worry, we will lay it all out for you step-by-step. (4 videos)
- Session #5: Total Web Presence: Tools and Tactics to Take Full Advantage of the Online Buy and Social Media Participant
It’s no longer enough to consider your Website enough as an online marketing tool. It’s got to stand up and practically beg people to interact with it. In this session we will discuss the various tools and tactics needed to take full advantage of the online buyer and social media participant. (2 videos)
- Session #6: Winning Search and Local Online: Dominate the Local Search Game
Local prospects and customers use the Web to find local businesses – everything from legal services to cleaning services to pet services. Positioning your business to be found by those local buyers can be the difference between surviving and thriving. In this session we’ll show you how to dominate in the local search game by following a well thought out 5-step process. (2 videos)
- Session #7: Lead Generation 1: Advertising – Learn How to get the Greatest Return on Investment
Advertising is one of the legs of the “Lead Generation Trio” and while it is potentially one of the more expensive items in the marketing budget it still plays key role in your marketing system. In this session you’ll learn why most advertising doesn’t work and we’ll teach you how to make it work for YOU. (2 videos)
- Session #8: Lead Generation 2: Public Relations & Referrals – Drive Lead Generation Efforts to Consistent and Predictable Results
In this second session on lead generation we will dive into specific plans for the other two legs of the Lead Generation Trio – Public Relations and Referrals. When used in conjunction with advertising and content, can drive your lead generation efforts to consistent and predictable results – the kind the make marketing look easy. (4 videos)
- Session #9: Lead Conversion and Selling: Steps for Turning an Educated Prospect into a Paying Customer
Many small business owners dislike the idea of selling. The good news is that when you install and operate the Duct Tape Marketing System, you’ll find that your prospects will be sold in some cases before your first meeting. In this session we’ll show you the steps involved in turning an educated prospect into a paying customer. (2 videos)
- Session #10: Putting it All Together and Keeping Score (Tracking and Metrics)
Marketing momentum requires consistent work over the long term and is best managed by creating an action plan and marketing calendar. We’ll give you the specific tools and resources you need to manage your marketing system and track your ROI.
- Access to our Private Facebook Discussion Group!
We know you’ll have questions along the way, so Jean and Steve Hanson will be there to help guide you as you get your marketing system up and running. (2 videos)
You have 3 ways to access the marketing videos:
#1: Lifetime Access – BEST VALUE!
Cost = $597 (one time payment)
Gain access to the marketing videos, forms, templates and resources for life; for just one low price! After registering for this plan you’ll have immediate access to the entire Duct Tape Marketing System. Plus, we’ll be adding more video training and resources to the site over time and as we learn of new marketing tools that can help your business grow.
BONUSES for Lifetime Members ONLY!
Ebook #1: 50 Simple Lead Generation Tactics
Ebook #2: Manage Energy, NOT TIME. The Secret to Getting Much More Done
Ebook #3: The Crazy Busy Marketer’s Guide to Content Creation in the Real World
Ebook #4: How to Create a Marketing Strategy That Is Perfect for Your Business
Ebook #5: 5 Step Public Relations Starter Plan
Ebook #6: Building a Strategic Partner Platform
Ebook #7: Winning the Local Search Game
2 In-Depth Website Competitive Analyses:
Receive two in-depth website reviews from two different analysis tools.
Get an inside peek into how your website is performing and how your business is doing in comparison to your 3 biggest competitors:
Titles, descriptions, headings, keyword consistency, images, indexed pages, broken links, searchability, sitemap, blocking factors, domain age, blog, mobile friendly, conversion forms, load time, metadata, trust indicators, safe browsing, speed tips, social shareability, local directories, trafic estimations, traffic rank, adwords traffic, Rank vs Competitors for primary keyword, backlinks vs competitors, website accessibility, trust metrics, number of pages indexed, Competitive Rankings for up to 20 keywords vs 3 competitors.
#2: Month-to-Month Subscription
Cost = $47/month
If you want to make monthly payments for complete access you can sign up for the $47/month plan. As long as you remain a member, you’ll have access to everything available on the site. You are free to cancel at any time and keep the forms you download, but the marketing videos will no longer be available for viewing.
#3: Two Week Free Trial (no credit card required)
Cost = $0.00
You’ll have access to Sessions 1 and 2 of the marketing videos to get you started. You’ll also receive the forms and templates that go with these sessions. If you like what you see during the trial, we’ll then invite you to sign up to receive access to the rest of the videos and training materials.