Does Your Marketing Need A Major Overhaul?
The Marketing Catalyst Package is a full-service marketing package that will help you grow your business in a very strategic way. This package includes a new website, so whether you need to overhaul your current site or start from scratch, we’ve got you covered.
Who Needs the Marketing Catalyst Package?
This package is for successful companies that have grown their business to the point where they are successful; yet know they need a more strategic marketing plan if they are to continue to grow the company and stay ahead of the competition.
You already know that marketing has become a lot more complicated than it used to be with the advent of social media and having to create an online presence for your company. That’s not to say the traditional means of getting customers like networking and direct mail are no longer valid. But companies must also invest in engaging with their prospects and customers and creating content that specifically addresses frustrations customers have when dealing with your industry. By increasing your online presence, your company will be found by the people searching for your products and services. Without an online presence, you open the door for your competitors to steal away potential customers.
The Marketing Catalyst package is a “done for you” package that provides a comprehensive marketing strategy for your business without the costly expense of having to hire and train a marketing staff yourself.
We begin by building you a marketing website that works to generate leads for your business. From this foundation, we will begin to create your marketing assets such as proprietary content, a solid reputation and review program, email marketing campaigns and other systems to attract and convert leads to customers.
What You Get:
This package includes a design or redesigned full WordPress site. Includes hosting, backups, updates, core pages and content, blog set-up, lead capture setup and landing. Also, includes ongoing maintenance and changes.
Content Marketing is effective because it will attract targeted traffic to your website. Also, the more quality content you create on your site, the better it will develop a relationship with your audience and position you as an expert in the industry. One thing to understand is Content Marketing is a long-term solution.
- 2 blog posts a month (750 - 1000 words), optimized for SEO and published to the website
- 2 content pages a month – increasing content on existing thin pages to 750 words minimum or creating a new page that is keyword focused
- This content differentiates your company, which keeps prospects from comparing your company solely based on price -- meaning, prospects choose YOU over your competitors
Google My Business Management and Citation Cleanup
- Establish agreed upon NAP (name, address, phone number) for all directories.
- Google My Business Optimization. We will audit the status and quality of your listing and optimize it to include correct NAP, category, hours of business, website URL, description, geo-tagged photos and video.
- Weekly Google My Business posts promoting offers and content to drive traffic back to the website.
- Start a process of submitting and claiming directory listings using our automated submission tool to submit your business profile to over 70 Directory and Citation sites.
- Determine monthly offers/images/videos update process to keep the citation sites fresh and updated.
Google My Business Optimization Benefits:
- Increases number of phone call leads from your GMB page
- Increases website traffic from your GMB page
- Attracts more local customers
- Consistent reviews helps increase Google Maps rankings
Citation / Directory Management Benefits:
- Increases number of backlinks to your website, which can increase organic traffic
- Increases number of targeted prospects finding your business on these sites
- NAP consistency eliminates prospects calling an old, inactive phone number
- Keeps competitors from claiming your listing
- Allows you to add additional information about your company such as a link to your website, photos, description, hours, etc - this can drive more targeted traffic
Reputation and Review Management
- We will create an online portal that is used for uploading customer lists and asking for testimonials that are auto-populated to your website, and requests for online reviews.
- We will set up the portal and train you and any other users in your company.
- Weekly or monthly reports included, online review monitoring is also included.
- Reviews help to convert prospects to customers.
- In addition, increasing the number of Google Reviews helps with the "3-pack" map positioning.
Ongoing, Local SEO Optimization
We will execute ongoing, basic SEO activities to improve local SEO. These activities will be spread out over the year and include an additional time allocation over the Local Foundation Package to expedite results quicker.
Included are activities such as:
- Site-wide Structured Data, correct errors & Schema
- Optimize title tags and descriptions using targeted keywords, for each page of your site
- Optimize title tags and descriptions with keyword rich text for each page of your site
- Optimize images with keyword rich alt-text
- Fix broken links
- Optimize links with descriptive text
- Optimize existing and new blog posts
- Manage Google Search Console and Bing Search Console, fixing reported errors
- Provide a Call Tracking system to track and record calls.
Benefits of Local SEO Optimization:
- Can help increase exposure through Google Maps
- Can drive more targeted local traffic to your website
- Can increase phone call leads from people searching for local businesses like yours
Website Lead Generation and Conversion
We'll help you improve your on-site lead generation plan by creating the following strategies to capture and convert website visitors.
- Provide a lead magnet on your website (ie: value add download to capture visitor contact information).
- Lead Magnets generate leads for people not ready for a quote.
- Add pop up offer to all pages using Convert Box and connecting it to Active Campaign or other CRM if compatible. We will also test different types of pop-ups to see which converts best.
- Generates more leads from site visitors
- Send Monthly Engagement Emails to prospects to drive traffic and increase conversions by sending out notifications of new blog content and current month's home page offer.
- Develops credibility for your company and more prospects will choose your service over your competitors
- Provide follow up email series for prospects that sign up
- Converts cold leads into warm prospects who are more likely to sign up for service
Key Metrics and Competitive Tracking
Key metrics reports to monitor growth and improvement in key indicators such as website traffic, social metrics, and keyword ranking.
- Status calls to review projects and adjust plans
- Phone calls as needed to discuss ongoing project
The Marketing Catalyst Package starts at $2500/mo
The first step to getting started is to fill out the Free Marketing Checkup form. This will ensure we are a good fit for each other and it will help us understand your business better. Once you complete the form, we will contact you to set up a time to review the audit by phone.