What is SEO & Why is it Important?
Search Engine Optimization (SEO) is an inbound marketing strategy process that drives “free” or “organic” traffic and/or search results on search engines like Google, Yahoo and Bing. SEO is the work that goes in to showing the search engines that you are the absolute best answer to queries related to your product or service.
How To Achieve SEO Success
SEO is not a service or process that can produce significant results in a few days, or even a few months, like web design or software programming. A complex algorithm determines how search engines list the results for any given search term or phrase. Here are a few basic components and strategies essential to help you achieve SEO success:
- Indexability - Are your individual pages able to be viewed and categorized by the search engines? Are there certain elements of our website that disallow Google from understanding the content?
- Relevance - Does the information on your website accurately describe exactly what you do? Can the search engines clearly understand your content?
- Authority - Are other websites linking to your site, essentially referring their unique traffic to their website? Are the search engines able to see others out there talking about your products or services?
- User Experience - Once someone has visited your website, are there defined elements that entice them into taking the next step? Is your phone number prominently advertised? Do you have a clear “Contact Us” procedure laid out?
Our SEO Services
Expert SEO Audit & Site Optimization: We will show you exactly what you need to fix or change on your website to make it search engine friendly.
- Establish a benchmark of current keyword performance
- Identifying & analyzing targeted keywords, site content and meta-tags
- Research competitors’ targeted keywords & rank
- Recommend new keywords/phrases to optimize site performance
Local Citations, Directories & Reputation: We build your business profile and post it on the most relevant local sites and national directories.
- Create copy based on listing profile specifications.
- Tracking company reputation on all relevant review sites
- Convert your customers to brand advocates
Link Research & Building: We will research and find the most credible links back to your website that will establish you as an authority.
- Research & benchmark industry content success
- Develop list of sites & strategy to acquire links
- Engage online resources to reference relevant links
Our Reporting Capabilities:
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Offering Transparency into Completed Tasks & Ranking! Each client has a username and password used to sign in to a back end database. We log every hour we spend on each campaign, as well as show rankings…etc.
- Showing all of the work that goes in to the campaign with the allocated hourly budget
- Real time tracking of keyword rankings
- See HOW marketing dollars are being spent
- Before phone calls and sales come in, you can see how your rankings are positively increasing
Sample Reports:
We track, manage and analyze ALL your campaigns in real time, giving you the piece of mind knowing your SEO strategy is in good hands.
