It’s no secret that Facebook is a popular social media application. Used by almost everyone, it is the perfect way to reach out to the masses and let them know about your business. Having a Facebook page for your business is an easy way to share milestones and upcoming news. It is also a good way to stay engaged with your customers.
A study done by Social Media Examiner finds that 93% of small businesses use Facebook as one of their marketing tools. The same study also shows that many marketers don’t know if their social media efforts are working. One of the main reasons is because they don’t fully understand how to use the application to its fullest potential. Following a few best practices can make all the difference in your marketing efforts.
Know How to Grow Your Facebook Page Organically
It’s easy to think that the more “likes” and followers you have, the better your business is going to do. This can certainly be the case, but if you are not gaining those followers organically, you will never succeed. Paying for likes will eventually lead to a lot of interactions that will never go anywhere. It is more beneficial to have 15 strong likes that are going to engage with you and eventually become a customer, than 1500 dead likes that you bought.
Using sponsored posts where you buy an advertising spot is increasingly popular and a good way to safely gain new, targeted followers.
Think Carefully About Your Facebook Postings
If you post too often, you are more than likely going to lose followers instead of gain them. Not posting enough will not help you grow. It’s a very careful balancing act on how you should interact to maximize your marketing on Facebook. So what is the best way to do this? That’s easy, follow a simple schedule where you are posting no more than once or twice a day. Although many people enjoy interacting on Facebook, there is still a high percentage of people that don’t want their newsfeeds cluttered with brand postings.
It’s important to keep your posts short and unique. Chances are, if the reader has to hit the “more” link, they aren’t reading it. If you haven’t put the most important part right in the beginning of the post, then anyone who passes by it is totally missing what you are saying. Keep posts short and to the point. This is what engages people, what makes them want to learn more and interact to see how what you’re offering can benefit them. Sharing engaging information and getting people excited about your product or services is the whole point of social media marketing!
When posting a link back to your blog, give a very short and to the point summary of what the blog is about in your post. This grabs the reader’s attention and helps them realize that they could benefit from taking the time to read what you wrote. Once they realize how much they like it, they will most likely share it, increasing your traffic. This is why it is very important to produce good, quality content every time. Your Facebook marketing can run like a well-oiled machine if done right. Post good content, post on Facebook to your thousands of followers, have them share your content and you will ultimately gain more business. Facebook offers analytics that will help you determine what works best and how you are performing so you can continue to do the things that are best for you.
Facebook Is Not All About Business
That sounds completely counterproductive since it really is, in fact, all about business, but on Facebook you need to pretend like it’s not. A good way to do this is to use the 80/20 rule – 80% of your posts should be social interactions and 20% should be about business. If you think you are going to jump on Facebook and sell, sell, sell, then you are sadly mistaken. That is the easiest way to lose followers. A brand on Facebook needs to be this happy place where people can see that there are real people behind the company and that they are there for them, not that they just want to make money.
Along with your posts, you need to respond to every comment, both bad and good. This shows that the brand cares about what the people have to say. Never delete a bad comment. Life is a mix of good and bad and if you are constantly deleting bad opinions, your followers are going to think the good comments are not organic and you will lose credibility. Stand up for your business but leave some room for constructive criticism, even if you hate it.
The More You Use It, The Better You Will Become
The more familiar you are with the application, the better you will be at using it as one of your primary social media marketing tools. Even with the changes to their business pages, Facebook is still powerful and it is hard to survive without it in today’s business world.
Do you need help creating a social media system for your business?
We can help! We now offer social media updates on Facebook, Twitter and LinkedIn, crafted just for your company. Packages range from 40 to 150 posts per month.