Cause Marketing (Part 2): Use Public Relations to Increase Visibility for Your Business and Your Cause

  • In Part 1, I talked about differentiating your business through Cause Marketing. In Part 2, I’ll show you ways to leverage public relations to increase visibility for your business and your cause. In the Cleaning for a Reason story, Debbie Sardone, a residential cleaning business owner saw an opportunity to give back to a cause that held a special place in her heart. And she did it in a way that tugs at the heart strings of almost anyone that…

    Cause Marketing (Part 1): Standing Out in a Crowded Marketplace

  • For the past few years, I’ve been a member of the Board of Directors of Cleaning for a Reason, a non-profit foundation founded by my friend and business colleague, Debbie Sardone. The purpose of the organization is to provide free cleaning for women undergoing cancer treatment. Most people that hear the story immediately connect with it, as most of us have been touched by cancer in some way. Debbie owns a residential cleaning company in the Dallas area. Several years…