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Cause Marketing (Part 1): Standing Out in a Crowded Marketplace

  • For the past few years, I’ve been a member of the Board of Directors of Cleaning for a Reason, a non-profit foundation founded by my friend and business colleague, Debbie Sardone. The purpose of the organization is to provide free cleaning for women undergoing cancer treatment. Most people that hear the story immediately connect with it, as most of us have been touched by cancer in some way. Debbie owns a residential cleaning company in the Dallas area. Several years…