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WOW your clients

Are You “WOWing” Your Clients Or Underwhelming Them?

  • Marketing experts often talk about "WOWing" your clients to make sure you give them an over the top customer service experience. And I often talk about this myself when working with clients. But I've noticed that some companies are not only NOT WOWing their clients, they are completely underwhelming them! And the result can be a client that is not loyal, and one that eventually leaves for a company that sincerely appreciates them. A few weeks ago I did a…