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Marketing Differentiation: Are You Making This Mistake?

  • Have you embraced the idea that having an ideal client is vital to your business success? If you answered, “Yes,” you’ve set yourself ahead in the race for more customers. But that's just the first step. Marketing differentiation is critical to achieving success for your small business. A solid marketing strategy requires knowing both your ideal client and what you do differently from most of your competitors. It takes courage to narrowly define one target market and focus on meeting its needs…

    Video: Template For Creating Your Ideal Client Profile

  • You always hear the marketing experts tell you to create an ideal client profile, or ideal client persona. Many people like to skip this step, figuring it doesn't make sense and doesn't apply to them. This video will give you a simple template for creating your ideal client profile and just why it's so important. Video Transcript: One of the things I do with clients when I start working with them on their marketing is to ask about their ideal…

    What’s The Difference between Your Target Market and Your Ideal Client?

  • You’ve been working to get your clients to know, like and trust you. It’s your number one marketing focus, isn’t it? You’ve built a strong and deep foundation for your business – your ads; your Social Media presence; your branding; your website and your ezine. As an entrepreneur, I think it’s built in to our minds to want to fling our arms out wide and make our offering to the world’s population, because surely in all that, there will be…