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Marketing Differentiation: Are You Making This Mistake?

  • Have you embraced the idea that having an ideal client is vital to your business success? If you answered, “Yes,” you’ve set yourself ahead in the race for more customers. But that's just the first step. Marketing differentiation is critical to achieving success for your small business. A solid marketing strategy requires knowing both your ideal client and what you do differently from most of your competitors. It takes courage to narrowly define one target market and focus on meeting its needs…