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Simple Ways to Optimize Your Website for Lead Generation

  • Every business owner, small and large, has hopes that each person who is casually browsing their website will turn into a lead. While this is obviously not the case, there are some steps you can take to increase your conversion rate and optimize your website for leads. There is no one secret step that will magically turn website visitors into leads. It is a process that requires strategy and testing in order to optimize the site to produce leads. Having a functioning…