In the past, consumers interested in hiring a cleaning business would just consult family members, friends, neighbors, and even the yellow pages. SEO was just a collection of letters, nothing more. Now? The internet has bumped these previously trusted sources lower down the list. 97% of consumers read online reviews for local businesses before they choose a service provider— 12% search for local businesses online daily. The last place a consumer would search would be the yellow pages (if they…