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Cause Marketing (Part 2): Use Public Relations to Increase Visibility for Your Business and Your Cause

  • In Part 1, I talked about differentiating your business through Cause Marketing. In Part 2, I’ll show you ways to leverage public relations to increase visibility for your business and your cause. In the Cleaning for a Reason story, Debbie Sardone, a residential cleaning business owner saw an opportunity to give back to a cause that held a special place in her heart. And she did it in a way that tugs at the heart strings of almost anyone that…