How to Build a Successful Personal Brand on LinkedIn

  • Everyone has a personal brand, whether they know it or not. The things that you’ve said or done have created an image of who you are, and the manner in which other people perceive this image defines your level of success and your influence. In the business world, you know initial impressions are vital, but your actions and your appearance after that first impression are just as important. But can you control the perceptions of other people? Sure you can. Think…

    6 Ways to Find Your Target Audience on Social Media

  • You’ve set up all of your social media accounts and are ready to go. Now what? How do you use social media to find your future customers? It’s not as simple as adding friends and followers like you would to your personal page. Or is it? The real answer is that it is easy to find your niche on social media as long as you have a plan and are willing to do a little bit of work to get…

    Using Social Media to Build Your Brand

  • The days of having a professional website as your sole means of providing business information on the internet are long gone. Now, in order to succeed on the web, you must use a variety of social media platforms and plugins to raise your traffic numbers and guide interested people to your website. So now that you have a blog, a Facebook, Twitter account, Google + account and LinkedIn page, what do you do? How do you tie them all together?  Why…
    social media

    Mistakes To Avoid On Your Social Media Business Pages

  • With so many different social media platforms on the market today, it can be a challenge figuring out which one works best for you and how to us each one to better your business. What many businesses overlook is the fact that just being on these sites is not enough. Having multiple social media accounts has SEO value. It is not unusual for a business’ social media page to rank higher on an organic search than its actual website. Of…
    Twitter Best Practices

    Twitter – Best Practices for Getting the Most Interaction

  • Social media is at the forefront of many small business’ marketing plans and rightfully so. A business can reach more people in an hour than it could in months, possibly years before social media hit the map. Twitter is one of many social media platforms used to connect with clients. Coming in just behind Facebook, Twitter is the second most commonly used application for businesses. Search Engine Watch estimates that 77% of businesses are active on Twitter. Accessible by computer…
    Facebook best practices

    Best Practices for Using Facebook for Businesses

  • It’s no secret that Facebook is a popular social media application. Used by almost everyone, it is the perfect way to reach out to the masses and let them know about your business. Having a Facebook page for your business is an easy way to share milestones and upcoming news. It is also a good way to stay engaged with your customers. A study done by Social Media Examiner finds that 93% of small businesses use Facebook as one of their marketing…

    Your Social Media Checklist

  • A strong social media presence is essential in today’s business world. As more and more people take to the internet and applications like Facebook and Twitter to get their information, surviving without fully utilizing these programs is not likely to happen. But with so many different platforms to update, it can be overwhelming to get started. With a helpful checklist that outlines the things you should be doing to increase your social media presence, you can gain control of your…