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Finding Your Unique Selling Proposition (USP)

  • Now that you've figured out your ideal client, it's time to work on your Unique Selling Proposition (USP) so you can tell them how you're different from your competitors. Theodore Levitt, a professor at Harvard Business School, suggested that, "Differentiation is one of the most important strategic and tactical activities in which companies must constantly engage." Neiman Marcus sells luxury; Wal-Mart sells bargains. If you say you provide quality services or that you offer the best customer service, that's not…